OThe base
Objectives
What we want to achieve.
Goals with an owner and a period, arranged in a cascade: company → team → person. Few and focused.
Goal management system for SMEs
Managing objectives shouldn’t become another job.
Align your company’s objectives, connect every contribution in a cascade and keep progress up to date without reporting percentages by hand.
Company46%
Strengthen our presence in the enterprise market
Weighted contribution, computed upward.
Salesweight 0.60
Close €1.2M new business
50%
progress
Marketingweight 0.40
Deliver 400 qualified leads
40%
progress
(0.60 × 50%) + (0.40 × 40%) = 46%
Our starting point
Traditional frameworks demand too much of small teams.
OKR, MBO, and Hoshin were designed for organizations with specialists in strategy, operations and performance. When a small business adopts them, scaling the goal structure while maintaining alignment, tracking, and traceability becomes an administrative burden that is difficult to sustain.
Built for specialists
They assume the existence of specialized strategy and performance roles that a small company rarely has.
The structure depends on people
Keeping objectives connected, aligned and traceable takes time and know-how that many SMBs don’t have.
Progress isn’t computed, it’s an estimate.
A contribution’s progress doesn’t propagate automatically, forcing the team to manually update the rest of the structure.
Tracking takes a lot of coordination
Keeping everyone aligned takes constant reviews, time and a discipline that’s hard to sustain in a small team.
OKRMBOHoshinapplied in SMBs
- Disconnected objectives.
- Duplicate or contradictory metrics.
- Owners who stop updating.
- Progress based on perception.
- Lost traceability.
- Low-value objectives chosen to secure a bonus.
- Structures abandoned after a cycle or two.
Our method
Three pillars: O · C · P
Objectives, Weighted Contribution, and Progress, the shape of every objective in the cascade.
CThe difference
Weighted contribution
Which objectives, people or teams contribute, and with how much weight.
Each objective declares its weight; siblings sum to 1. It measures contribution to the whole, not individual performance.
PThe difference
Progress
How far we’ve come, computed from those contributions.
Captured at the base and rolled up by weight. Nobody types a percentage into the level above.
How it works
From top objectives to auto-computed progress
Features
Everything the method needs, nothing it doesn’t
Built around the cascade and the roll-up, so the tool does the arithmetic and you do the thinking.
Company → team → person cascade
Build the tree of objectives across every level and see the line of sight from top to bottom.
Four ways to measure the base
Target with a number, declared progress, milestones, or stages: pick what fits each base objective.
Own-measurement mode with drivers
Let a higher objective use its own metric while its children become supporting drivers.
Change control with history
Deprecate or replace an objective without losing the record of what changed and when.
Invitations to contribute
Invite people and teams to hang their objectives under a shared goal.
Grace window on period close
A short window to capture final progress after a period ends, before it locks.
Approval by admin / CEO
Objectives can require sign-off before they count toward the cascade.
Multilingual & installable PWA
Works in several languages and installs on the phone like a native app.
Pricing
Start free; grow when you need to.
Free
Free
For small teams aligning their first goals.
Start now- Up to 10 people who can contribute to the company’s objectives
- Unlimited cascade objectives
- Basic progress measurement options
- Weighted roll-up to higher objectives
- Contributor invites
- Grace window & period close
Pro
Free
In early access · by request
For companies that want the full OCP method.
Start now- Everything in Free, plus:
- Up to 50 people who can contribute to the company’s objectives
- All progress measurement options
- Own-measurement with drivers
- Objective approval
- Change control: deprecate & replace objectives
FAQ
Questions, answered honestly
It’s OKR-inspired, but OKR doesn’t weight contributions or compute the company objective from the teams. We do. OKR-compatible, not OKR-mandatory.
No. Set your objectives, hang the ones that feed them, give each a weight, and capture progress at the base. The tool does the roll-up, so there’s no ceremony to adopt.
We’re in early access. Pricing is indicative and not final. Join the waitlist and we’ll tell you before launch, no card required.
Each objective declares a weight (siblings sum to 1). A parent’s progress is the weighted average of its children, captured at the base and rolled up automatically.
No. OCP measures contribution to the whole, not individual performance, so it stays decoupled from bonuses by design.
Yes. It’s a mobile-first PWA you can install on your phone, and it works in several languages.
Start aligning your objectives today
Open Add2Up on your phone and put the OCP method to work in minutes.
Start now